The Jewellery Issue
Bare Elegance Jewellery
The spelling difference extends to jeweler (American English) and jeweller (British and Australian English), as well as to other derivatives such as jeweled–jewelled and jeweling–jewelling. But jewel (not jewell) is the standard spelling in all varieties of English.
The simpler, American spelling of the word is part of the legacy of Noah Webster,
best known for his 1831 dictionary, whose attempts to reform the language met with varying degrees of success. He didn’t originate the jewelry spelling, but he was instrumental in making it a part of the American language.